Agencies:
Medicus Life Brands, Euro RSCG 4D Tonic, Euro RSCG Life, Greater Than One, TheMixx, Lodging Interactive
Brands:
Advair, Allegra, Apidra, Avonex, Benlysta, Boston Harbor Hotel, Biosensors International, Cancer Research Institute, Cephalon, Humira Fentora, Global, Lantus, Lexiva, Nasacort, Publicis Career Catalyst, Pulmicort Flexhaler, Selzentry, Symbicort, Texas Children’s Hospital, Tysabri, Xiaflex, Vesicare, Vyvanse, Wexler Dermatology, Wilshire Grand Hotel, Zomig
Education:
Northwestern (B.A), Rutgers (M.A)
The writing process is a lot like a Virigina Woolf novel: clean, precise, a little boring, a little tortuous, and made transcendent by one brilliant final phrase. Specializing in corporate and pharmaceutical copywriting, my job is to arrange uncreative facts into persuasive, glittering prose. With my background in creative writing , I find this synthesis enormously fulfilling, and it comes to me naturally.
This website is a portfolio of my work as both a copywriter and copy supervisor. For examples of my concept work and further questions, feel free to contact me directly. The city never sleeps, and neither do I.
Email: mejones@gmail.com
Mobile: 214.629.4986
Skype & AOL IM: AlexiaIscariot
Address: Brooklyn, New York
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January, 2013: Over my 2 years working on the SYMBICORT brand, our primary focus was creating materials for reps to present to physicians during office visits. I pushed for a cleaner, more engaging experience that ultimately integrated the patient’s journey into the core sales message. |
2011-2012: With the success of Allegra’s DTC campaign (“Before Allegra…After Allegra”), Chattem wanted to re-invigorate the existing creative and prevent any fatigue in the market. The brand team instructed us to create an HCP campaign that focused heavily on patient benefit and quality of life. |
April 2009: Lodging Interactive approached me to help create a polished, upscale website and tagline for Boston Harbor Hotel. In the process, I provided reorganized sitemaps and content, generally simplifying the user experience. |
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February, 2011: Before Facebook's move to Timeline format, I wrote and managed content for Xiaflex's Facebook Page. This included personalized, legally-vetted approval responses to private messages. |
November, 2013: In addition to my copywriting work, I run a record label, Stars & Letters , with my husband. This press release was quoted extensively by major music publications like SPIN and Pitchfork. |
March, 2011: Zomig is a migraine medicine that comes in three distinct forms. AstraZeneca worked with my team to create a campaign to promote this formulation diversity. This mailer represents how we leveraged our final campaign art. |
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August, 2010: Community can be a very important aspect of fighting HIV, as support encourages compliance. Through a series of banner ads, the Lexiva team encouraged patients to visit Lexiva.com and send a personalized note to loved ones. |
June, 2010: In this direct-to-consumer website, the Euro RSCG Tonic Team was asked to create a microsite to help explain Selzentry's mechanism-of-action. The result was so successful the microsite structure was repurposed for a full site structure. |
April, 2013: The Symbicort team requested a physician teaching tool to be hosted on third-party servers. This interactive module was designed to have a certain aspect of gamification (voiceover narration, video, and quizzes) in order to encourage user engagement. |
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June, 2010: Many patients with lupus struggle with isolation and depression. "The Us in Lupus" was created as a social network for individuals with lupus to share their stories with family members and the lupus community at large. |
August, 2011: Once we had our 2011 campaign concept locked in, Auxilium gave us a great deal of freedom to produce a sleek, elegant user experience with videos, touch-responsive animation, and animated charts, all while incorporating our campaign art elements. |
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